Hotel Sonar Bangla
The Visibility Problem
Hotel Sonar Bangla had multiple destination properties, but each property needed its own communication, audience and enquiry journey.
A traveller looking for Sunderbans is not looking for the same experience as someone planning Ajodhya Hills, Mayapur, Susunia, Kolaghat or Puri. The brand needed property-wise campaigns that could build visibility and push interested travellers towards direct enquiry.
What Sochh Did
Sochh managed Meta campaigns across multiple Hotel Sonar Bangla properties with a focus on reach, WhatsApp enquiries, destination visibility and campaign optimisation.
The campaigns were planned around property-specific messaging, seasonal travel demand, festive travel behaviour, family travel intent and direct WhatsApp conversation journeys.
Result Snapshot
Total Ad Spend: ₹10.11 lakh approx.
Total Reach: 35.27 million
Total Impressions: 77.83 million
Total Link Clicks: 115,982
Messaging Conversations Started: 18,085
Average Cost Per Messaging Conversation: ₹47.57 approx.
Based on brand-side enquiry and reservation feedback, the WhatsApp and engagement-led campaign structure supported an estimated 3x increase in enquiry and reservation conversations.
Final Takeaway
Sochh helped Hotel Sonar Bangla turn Meta advertising into a destination-wise visibility and WhatsApp enquiry system.
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